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Denis Zuev
Denis Zuev

Oldies Mature



Aged 65 and over, mature drivers (also referred to as older drivers) represent a growing segment of America's licensed drivers but face an increased risk of traffic-related injuries and fatalities. In 2020 there were 6,549 people 65 and older killed and an estimated 233,235 injured in motor vehicle traffic crashes.1




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Changes in vision, physical strength and cognition can contribute to a loss of self-confidence in the ability to operate a motor vehicle. However, losing one's drivers license is equated by some older adults with a loss of independence and personal freedom. Faced with this choice, some mature drivers risk personal injury rather than give up their license.


According to the American Medical Association, mature drivers have a higher risk of traffic fatalities not only because they tend to be involved in more motor vehicle crashes per mile driven than middle-aged drivers, but also because they are more physically fragile than their younger counterparts.


State motor vehicle and local law enforcement agencies have different perspectives on the risks of mature drivers. As the driving population ages, states are enacting legislation putting certain restrictions on drivers.


Adult standards (also sometimes known as the nostalgia format) is aimed at "mature" adults, meaning mainly those people over 50 years of age, but it is mostly targeted for senior citizens. It is primarily on AM because market research reveals that only persons in that age group listen to music on AM in sizable numbers. Adult standards first became a popular format in the late 1970s and early 1980s as a way to reach mature adults who came of age before the rock era but were perhaps too mature for adult contemporary radio or too young for beautiful music or MOR stations. A typical adult standards playlist includes traditional pop music by artists such as Frank Sinatra and Tony Bennett, some easy listening numbers from Roger Whittaker and others, and softer tunes from the oldies and adult contemporary music formats; as originally conceived, the format also features big band music, particularly from the 1940s and 1950s, though most modern stations eschew that genre. Younger artists who record in the big-band era style, such as Harry Connick Jr., or Diana Krall, may be played as well. The term "standards" in the format's title is a reference to the standard, a song that is covered extensively by many artists over a prolonged period of time; adult standards may play true standards but are not limited to them.


At one time there were several hundred such stations, a number that declined to approximately 200 as of 2012 and fewer than 30 in 2020. Because the adult standards audience has increased in age to the point where many of its listeners have either died or are no longer attractive to advertisers, the format as it is known today (much like the contemporary decline of oldies and smooth jazz formats, along with the earlier demise of easy listening) is likely to die out. Most independently programmed former adult standards stations have transitioned to other formats such as oldies, classic hits, or adult contemporary music that have similar music but skew toward more modern songs.


Only about a handful of adult standards stations today are live and locally programmed around-the-clock. Many have affiliated with nationally distributed satellite formats to cut costs; due to advertiser perceptions about the audiences these stations primarily target, a large number of adult standards stations have trouble selling airtime to advertisers, which makes them unprofitable. For example, KIXI 880 AM, serving the Seattle market and KKIN 930 AM, serving Aitkin, terminated its local airstaff to affiliate with the Music of Your Life network. Many others have simply dumped the format altogether, often for all-talk or all-sports formats, oldies, or other formats deemed by management more profitable than standards.


While Music of Your Life has not eliminated all of the big-band and traditional pop music from its playlist, Westwood One and ABC dropped much of the older music in favor of softer pop and rock oldies from the 1960s and 1970s top 40 era and a good deal of soft AC material as well. Under Dial Global, some of the older-style songs are making a comeback on the Westwood One format. ABC discontinued its Timeless service early in 2010; that same year, Music of Your Life added more 1960s oldies to its playlist.


So many mature women need to enhance their brows daily. But the problem is, age also brings about deteriorating eyesight, or shaky hands. Two fundamentally harmless conditions, but they sure do make drawing your brows on difficult!


Mature skin tends to be thinner, so the pressure needs to be adjusted. Due to the thinness of the skin, the layer the artist aims for is reached with lighter pressure. If you press mature skin as much as you would younger skin, it will probably bleed and scar more easily.


The Senior Community Service Employment Program (SCSEP), also known as the Mature Worker Program, was authorized by the Older Americans Act in 1965 to assist low-income, unemployed individuals aged 55 years or older find employment. The program matches eligible mature adults with community service and work-based job training opportunities to help build skills and experience that lead to permanent employment and greater independence.


For shootings and fashion it is no longer only young models that are wanted.The modeling world is also open to women an men of mature age. As best ager or senior models women and men age 50 or older can become models, too.


As a best ager model things considered negative for classic modeling can turn into positves. Grey hair or wrinkles are not a problem when modelling as a mature model. Create your model profile on go-models today and find and apply for 50+ model jobs in your area.


Even at a mature age you can become a model and modeling for people with 50 year plus has never been easier! go-models is made for people of all ages and older models, senior models and mature models are always in demand! We are not a 50plus model agency in the classic sense. On our modern model portal you start with your own online profile instead of a SedCard! Become a Best Ager Model with us and realize yourself!


If you want to adopt a cat (or two) and add some furry love to your life, read this article to learn about cat adopting tips and the pros and cons of adopting an older cat. You may not know it yet, but a mature senior cat may be a perfect match for you.


But similar to the changes that take place in aged, mature wines, most wine lovers and collectors also mature and change with time. The same thing happens to their palate preferences. Eventually, many, if not most passionate wine lovers develop a fondness for properly aged, mature wines.


For experienced wine tasters, the magic in the bottle does not truly display its complexities until it has become properly cellared and aged. The palate texture, flavor profile and levels of aromatic complexities experienced in older, mature bottles of wine offer unequaled tasting experiences that cannot be replicated in younger wines.


The aromas in a mature wine are often off putting to newer collectors. The primary aromas of blackberries, cherry, plum and cassis fade while notes of tobacco, truffle, earth, smoke, cedar wood, cigar box and forest floor begin to emerge.


Buying older, mature wine at auction has its advantages and its problems. Provenance can be difficult to ascertain. Every wine auction trumpets the cellaring conditions of the wine they have for sale. Can this be verified? Not unless you personally know the owner.


Whatever your age and destination, properly preparing before you travel and staying in good health will help you have a great trip. This page provides mature travellers with information to prepare for a hassle-free and safe journey.


Before we get into our latest instalment of wedding dress inspiration, we want to make one thing clear - just because you're a little bit older than the average bride, doesn't mean that you should have to follow any specific rules when choosing an outfit for the big day! Whether you're 18 or 80, we'll offer you pretty much the same advice on wedding dress shopping (click here to read it!), but we also understand that, if you're 40 or older, it can be difficult to picture yourself in a gown that you only ever see modelled by 22-year-olds online. That's why we wanted to use real weddings and real mature brides to spark some ideas for your own dress shopping. If you're currently looking at wedding dresses for older or mature brides, this is a perfect place to start your Pinterest board!


Embracing your look as you age means adjusting your skin care and makeup regimens to best suit your ever-evolving skin. With that comes a new focus on finding the best foundation for mature skin. To veil anything from dark spots to fine lines, the right complexion products make all the difference.


This study was conducted to provide additional evidence on how consumers behave following direct-to-consumer (DTC) advertising exposure and to determine if there are differences in ad-prompted acts (drug inquiry and drug requests) between different age groups (i.e., older, mature, and younger adults). The results suggest that younger, mature, and older consumers are all moved to act by DTC drug ads, but that each age group behaves in different ways. Somewhat surprisingly, age was not predictive of ad-prompted behavior. DTC advertising was no more effective at moving older consumers to behave than their younger counterparts. These results suggest that age does not matter that much when it comes to the "moving power" of prescription drug advertising, even though research indicates that older consumers are more vulnerable to the persuasive effects of communication.


TIP: While setting powders to differ from powder foundations, you can use a setting powder alone to even out your skin tone and get a natural look. For more suggestions, check this guide on the best setting powders for mature skin. 041b061a72


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